Our Healthcare Franchise Is Led by Experts in Their Fields

Kurt Koptish serves as President of American Family Care (AFC), the nation's premier urgent care provider with more than 400 locations nationwide and a team of over 3,500 healthcare professionals. He brings extensive leadership experience in healthcare operations, strategic growth, and organizational transformation, with a proven track record of building and scaling provider organizations that prioritize exceptional patient care.

Prior to his role at AFC, Kurt served as Chief Executive Officer of MIND 24-7, an innovative start-up that revolutionized access to mental health services through walk-in urgent care, crisis stabilization, and transitional support programs for patients across all age groups. Kurt's healthcare leadership experience also includes executive leadership positions at Eating Recovery Center, where he served as the Chief Operating Officer and Chief Growth Officer. During his tenure, he played an instrumental role in the organization's remarkable expansion, helping to generate more than $200 million in revenue growth while increasing the company's national presence by over 50%.

Earlier in his career, Kurt led operations at DaVita, where he managed 130 locations across five states. His healthcare journey began with distinguished service in the United States Army as a Medical Operations Officer, where he developed the foundational leadership skills that continue to guide his approach to healthcare management.

Kurt earned his MBA from Harvard Business School and holds a Bachelor of Science in Business Administration from Indiana University. He is an active member of the Young Presidents' Organization (YPO), reflecting his commitment to continued leadership development and peer collaboration.

Jeremy Morgan is the Chief Executive Officer of American Family Care, the nation’s leading provider of urgent care with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.

Prior to joining AFC, Morgan served as the CEO of WellBiz Brands, the nation’s premiere franchisor of beauty and wellness franchise brands, including: Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Fitness Together®. Under his leadership, WellBiz Brands expanded its market presence to nearly 900 locations and $700 million in system-wide revenue.

Morgan’s career also includes significant roles at Smashburger, where he was Senior Vice President of Marketing and Consumer Insights, contributing to the company’s growth from 35 to 280 restaurants. He later became CEO of Tava Kitchen, recognized as a “Breakout Brand” by Nation’s Restaurant News in 2016.

Applying his vast experience in driving growth and fostering innovation in consumer-focused franchise organizations, Morgan plays an instrumental role in supporting AFC’s commitment to delivering fast, convenient, and high-quality healthcare to the communities it serves.

Morgan earned a Bachelor of Arts in Economics and a Bachelor of Science in Computer Science, both with distinction, from Duke University. He additionally holds a Master of Business Administration from the Kellogg School of Management, with an emphasis in Finance, Marketing, Strategy, and Entrepreneurship. Beyond his academic and professional achievements, Morgan is an active member of the Young Presidents’ Organization (YPO), a member of the Kellogg Alumni Club, and serves on the Duke Alumni Admissions Committee. Additionally, Morgan was honored as a member of the Denver Business Journal’s 2018 ’40 Under 40′ class of up-and-coming leaders.

Mike Casey is a seasoned Chief Development Officer with a proven track record of accelerating growth across both public and private sector brands. Known for building high-performing teams and aligning strategy with data-driven insights, he has led development functions for national brands including SPB Hospitality, Ideal Image, Jackson Hewitt, and Bloomin’ Brands.

At SPB Hospitality, Michael oversaw the growth strategy for a 570+ unit portfolio—65% company-owned and 35% franchised—featuring well-known brands such as J. Alexanders, Krystal, Logan’s Roadhouse, and Stoney River Steakhouse. Prior to that, he led the expansion of Ideal Image, launching the brand into 10 new DMAs, opening 40+ clinics, and delivering 35% sales growth during COVID-19 while optimizing clinic size and performance. His earlier leadership roles include Chief Development Officer at Jackson Hewitt Tax Service, where he oversaw development for a 6,000-unit system, and Vice President of Real Estate at Bloomin’ Brands, where he achieved 10% revenue growth for Bonefish Grill.

Michael also served as Senior Vice President of Real Estate & Development at JPMorgan Chase, opening more than 200 banking locations, and held leadership positions at Jamba Juice, McRae & Associates, and Yum! Brands. He holds both an MBA and BA from Columbia University and has completed advanced real estate coursework at New York University.

Michael is a seasoned marketing executive known for blending data-driven strategy with elevated brand storytelling. With a career spanning luxury fashion, beauty, and wellness, Michael has held senior leadership roles at globally recognized brands including Louis Vuitton, Michael Kors, Coach, and Amazon’s Shopbop. Most recently, he served as SVP of Marketing at European Wax Center and Ideal Image, where he led key initiatives in CRM, digital media, brand strategy, and customer experience. Michael brings a deep understanding of how to scale marketing operations while staying closely connected to the voice of the customer.

At AFC, Michael will be focused on elevating our brand presence, building out a lifecycle marketing engine that supports both patient engagement, franchise growth, and driving integrated omnichannel campaigns that reflect the heart of our ONE AFC mission. He specializes in transforming complex business challenges into scalable, measurable marketing strategies, anchored in predictive analytics, customer insights, and growth marketing. Michael holds a B.A. in Comparative Literature from The George Washington University and an M.S. in Information & Digital Resource Management from Columbia University.

Nicole is the Chief Legal Officer of American Family Care, the nation's leading provider of urgent care, with over 400 walk-in clinics across the United States. As a seasoned legal executive and strategic partner, Nicole specializes in guiding healthcare organizations through transformational growth - spanning early-stage expansion to advanced Healthcare 3.0 models. With more than 25 years of legal and business experience, including 21 years in franchising, she brings a blend of legal expertise, operational insight, and deep industry knowledge to every stage of the healthcare journey. Nicole has served in a variety of leadership roles, including Director of Franchise Operations, Risk and Compliance Officer, and Chief Legal Officer. Her career began in franchising and then with Ideal Image, where she helped shape one of the most recognized consumer healthcare brands in the aesthetics space. She later founded a fractional General Counsel practice, advising private equity–backed and start-up companies across telehealth, retail health, and medical aesthetics. She has led legal and compliance strategies for high-growth companies, designing MSOs, franchise systems, joint ventures, and scalable operations across North America. She thrives in dynamic environments where regulatory complexity meets entrepreneurial ambition. Nicole earned her B.A. from Florida State University and both her J.D. and MBA from Stetson University.

Benjamin Barlow, M.D. currently serves as Chief Medical Officer of American Family Care, the nation’s leading provider of urgent care and occupational medicine, with nearly 400 medical centers and 1,500 in-network providers caring for more than 4 million patients a year. Dr. Barlow rejoined AFC in 2024 after serving as Chief Medical Officer of Experity, a leading healthcare technology company, where he gained deep insights into healthcare software solutions that streamline clinic operations.

Dr. Barlow previously served AFC as Chief Medical Officer from 2018 to 2022. He originally joined AFC directly from the White House Medical Unit, where he personally served the health care needs of three U.S. Presidents – George W. Bush, Barack Obama, and Donald Trump. His multi-year tenure as Senior White House Physician was the culmination of more than a decade of service to our country in the United States Air Force, where he attained the rank of Major. During his distinguished military career, Dr. Barlow was continuously assigned roles of increasing responsibility, including overseas deployment in support of combat troops and as the Emergency Department Medical Director at Langley Air Force. For his service to our nation, he is the recipient of the Presidential Service Certificate, the Coast Guard Distinguished Service Medal, and the Meritorious Service Medal, among other noteworthy distinctions.

Dr. Barlow attended the University of Colorado at Colorado Springs, where he graduated Magna Cum Laude with a Bachelor of Arts in Biology. He then attended the Uniformed Services University School of Medicine, where he earned is Doctor of Medicine. Following medical school, Dr. Barlow was a Resident in Emergency Medicine in affiliation with Wright State University School of Medicine, serving at Wright Patterson Air Force Base in Dayton, Ohio.

In addition to being Board Certified in Emergency Medicine, and licensed to practice in multiple states, He has also received additional training through the Mayo Clinic, the Center for Sustained Trauma and Readiness Skills, the Baltimore Shock Trauma Center, and the US Army Medical Research Institute.

Dan Olivier is the Chief Financial Officer of American Family Care, the nation’s leading provider of urgent care, with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.

Olivier brings over two decades of financial leadership experience across healthcare, consumer services, and manufacturing industries. Before joining AFC, he served as Chief Financial Officer of Ideal Image, a premier provider of aesthetic services, where he led financial operations, strategic planning, and business transformation initiatives.

Prior to that, Olivier was Vice President, Corporate Controller at SmileDirectClub, where he played a key role in the company’s rapid growth, overseeing financial planning, operational finance, and profitability strategies for its direct-to-consumer orthodontic services. He also held leadership roles in finance and account at Bemis Manufacturing Company, a multi-national consumer products manufacturer and Oshkosh Corporation, a global manufacturer of specialty vehicles and equipment.
Leveraging his extensive background in financial strategy and operational excellence, Olivier plays a critical role in driving AFC’s financial health, enabling its continued expansion and commitment to delivering accessible, high-quality healthcare.

Olivier earned a Bachelor of Business Administration from the University of Wisconsin and a Master of Business Administration from Purdue University.

Adam Landry is the Chief Technology Officer of American Family Care, the nation’s leading provider of urgent care, with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.

Landry has more than two decades of experience as a technology executive and a track record of driving innovation and digital transformation across multiple industries. He most recently served as Chief Technology Officer at Ideal Image, the nation’s leading provider of aesthetic services. In this role, Landry spearheaded technological advancements that enhanced the company’s digital infrastructure, customer experience, and operational efficiency.

Before joining Ideal Image, Landry held several executive technology leadership roles, including Chief Information Officer at Jackson Hewitt Tax Service, where he led the modernization of the company’s technology platforms, improving scalability and security for millions of tax filers. He also served as CIO at Qpay and Tracfone, playing a critical role in streamlining IT operations, enhancing data security, and driving innovation in payment processing and telecommunications.

With deep expertise in enterprise technology, cybersecurity, and customer-centric digital solutions, Landry is a results-driven leader who has successfully transformed IT ecosystems in fast-growing organizations. His ability to align technology with business objectives has made him a trusted leader across organizations and industries.

Landry earned a Bachelor’s degree in Electrical and Electronics Engineering from Louisiana State University.

Alexis Elam JD, CHC, is a healthcare compliance executive with extensive experience helping organizations navigate complex regulatory environments, reduce risk, and ensure that patients remain at the center of every decision. In her role, Alexis will oversee AFC’s compliance framework, policies, and practices across both the corporate and franchise network. She will work closely with operations, legal, and leadership teams to strengthen our culture of integrity, transparency, and accountability.

Alexis brings a practical, solutions-oriented approach to compliance and a deep understanding of the intersection between healthcare law and clinical operations. Her leadership will be instrumental in supporting AFC’s continued growth while maintaining the highest standards of ethical and regulatory excellence.

Sarah Moses serves as Vice President of Franchise Operations for American Family Care, bringing nearly two decades of healthcare experience — including 12 years in urgent care — to her role. Since first joining AFC in 2013, she has built a strong reputation for operational excellence, impactful leadership, and a steadfast commitment to both patient care and team development.

Following a successful tenure at Optum, Sarah returned to AFC in 2022, where she continues to lead with purpose and heart, driving growth and fostering a culture of excellence across the franchise network.

In 2021, Bryan brought his expertise to American Family Care as a Franchise Business Consultant, guiding clinic owners to grow operations and expand employer-paid services. His ability to blend operational strategy with hands-on industry insight led to his promotion after three years to Occupational Medicine – EPS Success Manager, where he now supports All AFC Franchise locations nationwide in building strong, sustainable occupational medicine programs.

Outside of the office, Bryan is an avid outdoorsman and self-reliant adventurer. Whether he’s navigating remote off road and hiking trails, seeking solace and tranquility in quiet lake coves, or mastering survival skills in challenging environments, he finds inspiration and clarity in nature. His time outdoors fuels the resilience, problem-solving, and focus that he brings to his professional life.

Austin joins us from Parallon / HCA Healthcare, where he led global revenue cycle operations. He brings over a decade of experience driving revenue operations and large-scale process transformations across complex healthcare systems.

Ian joins us from Village MD, where he built and led the procurement and supply chain function, overseeing over $1B in spend. He brings extensive experience in sourcing, vendor management, and scaling healthcare operations across multi-site systems.

Ben joins us from AlixPartners, where he led value creation programs for private equity portfolio companies and large-scale healthcare transformations. He brings a wealth of experience in healthcare strategy, operations, and performance improvement.

Justin joins us from GoHealth, where he served as Director of Corporate Development and played a key role in delivering on the company’s inorganic growth strategy. Over the course of his career, he has led the acquisition strategy for more than 150 urgent care clinics across the U.S.

Walker joins us from Ideal Image, with prior experience at EY. He brings strong operational and technical accounting skills including several years working in private equity portfolio companies.

Will brings over a decade of experience in digital strategy, agile transformation, and product development. His expertise spans digital innovation, user-centric design, and scaling digital operations within complex organizations.

Jamel brings over 15 years of experience in product leadership, with a strong focus on digital transformation, user experience, and agile development.

Ben joins us from Align Capital Partners, with prior experience at Clearsight Advisors in investment banking. He brings strong financial analysis, private equity, and transaction execution experience supporting growth and operational initiatives.

Nicole is based in Scottsdale , AZ and been in the franchising industry for 20+ years as a franchisee and regional developer in the California Bay Area quick service restaurant sector to working for franchise companies in the restaurant and beauty & wellness sectors, with a primary focus on construction management.

Proven track record in managed care contracting, payor negotiations, and provider network development. He has held senior leadership roles across major healthcare organizations, including OneGI, Pediatrix Medical, Davita and Humana.

Prior to joining AFC, he served in a variety of revenue cycle leadership roles for HCA Healthcare. Distler earned a Bachelor of Science in Health Sciences from the University of South Florida and a Master of Health Administration from the University of Florida.

Most recently, Ben served as Sr. Director of Procurement at Catalyst Health Group, where he built the procurement function from the ground up— establishing sourcing strategies, vendor relationships, and scalable processes to support growth.

Parker is based in Tampa, FL and previously served at Ideal Image as well as some time in politics and personal injury law. He studied at the University of Florida and earned his law degree from Stetson University College of Law. Outside of work you can find him fishing, playing basketball or catching a good movie.

Most recently at MassGeneral Brigham, he led network operations for the Cancer Center at CooleyDickinson Hospital in Northampton, MA. Before that, he managed business operations for 22 MedExpress Urgent Care clinics across MA, TX, and PA—driving standardization and improving performance across the platform.

Nick is joining AFC having previously held roles in Digital, CRM and Loyalty functions at Hyatt Hotels, CVS Health and Camping World
Holdings. He lives in the Chicago suburbs with his wife (Jenna), their four-year-old daughter (Drew), their two-year-old son (Dominic) and their German Shepherd (Tessa). As a double Northwestern Wildcat (BA and MBA), he is passionate about all things Northwestern Athletics. While not cheering on the 'Cats in his free time, Nick also loves spending time outdoors with his family. He is an avid, scratch golfer still seeking an elusive hole-in-one. He hopes to introduce his kids to the game soon.

Kimberly will be reporting to @Austin Forbrick and brings extensive 30 years of experience in medical coding, auditing, and revenue cycle management across multi-specialty environments. She also has certified RHIA credentials and Epic Coding Certification, with a proven track record of leading high-performing teams, ensuring compliance, and optimizing coding accuracy to drive financial performance. Her leadership has consistently improved documentation integrity and streamlined processes across provider networks. Kimberly’s deep understanding of regulatory requirements and payer policies will be a key asset as we continue to strengthen our RCM operations.

Joe brings over 20 years of experience in healthcare and operations. Joe has a clinical background as an ER/ICU nurse and nearly 15 years in urgent care, where he has held a variety of leadership roles — most recently serving as Vice President of Clinical Operations at MedExpress and Optum Everycare for the last 5 years. Joe has a proven track record of leading cross-functional teams across multiple markets, consistently delivering innovative solutions to streamline processes, enhance quality, and drive cost savings in an urgent care setting. In addition to his work in urgent care, Joe has recently supported other Optum care delivery organizations by leading strategy development for ancillary services.

Pamela Smiley brings over 25 years of progressive experience in healthcare operations, spanning roles from bedside nursing to Vice President of Operations across multi-state ambulatory care settings. She has held leadership positions at HCA Healthcare, University of Florida Health, and AllCare Primary and Immediate Care, where she most recently served as Director of Workforce Management.

A Licensed Practical Nurse with an MBA in International Business from Southern New Hampshire University, Pamela has a deep-rooted
understanding of workforce infrastructure, scheduling systems, and labor optimization. Her expertise will directly support our efforts to implement structured, scalable scheduling practices and ensure alignment with patient volume, labor models, and compliance standards

Madison Feldman is a marketing professional with expertise in brand strategy, digital marketing, and franchise support. At AFC, she oversees 400+ clinics nationwide to drive patient engagement, strengthen local outreach, and support new center openings. She manages initiatives across digital campaigns, social media, community engagement, and ground marketing, working closely with agencies and franchise owners to deliver measurable results.

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