When deciding to invest in a franchise system, it is important to understand what differentiates one brand from another. At American Family Care (AFC), our franchise training and support is top-tier. One reason for this? It doesn’t stop after initial onboarding.
We know that the success of our brand depends on the success of our franchisees, so we support them every step of the way, from site selection to ongoing professional development.
Our new franchise owners are even assigned a Franchise Business Consultant from day one, as well as a pre-opening package. When franchisees join AFC, they are immediately granted access to our team of expert leaders to help guide them through the franchising process.
Our corporate team has been revolutionizing urgent and primary care for over 35 years, so they have solidified the processes and systems that make a franchise thrive.
Below we have taken a look at five different ways we help our franchisees succeed with our franchise training and support.
Highly Qualified Clinicians and Doctors
AFC franchise is best known for the convenient, quality medical treatment we offer our patients. In order to provide a high level of care, we devote every effort to staffing our clinics with highly trained medical professionals.
We see staffing as a high priority because keeping our clinics running efficiently is important. This is why we help franchisees access resources that will make them successful in finding quality doctors and clinicians.
One way we do this is through our recruiting services. Quality staffing is essential, and we see our support in this area as a clear differentiator for our healthcare franchise.
One thing we believe is that Franchise Training and education should be an ongoing effort as it is integral to ensuring that our franchisees and the clinicians who staff their locations are constantly up to date with industry best practices. Having access to the professional development that we offer is imperative not only for franchisee success but also in providing the best care for our patients.
New owners begin with a pre-opening process that includes preliminary steps tied to training objectives. Training starts in Birmingham, Alabama, where we cover a range of topics, and then ends with on-site training to make sure that franchisees are comfortable performing the tasks that they learned in training on their own.
It’s a pretty straightforward process. The training doesn’t stop there though. We offer continued education in multiple ways!
- In-house conference calls
- Written modules
- And other media!
With our continued education, AFC franchisees are able to learn according to their own schedules. Ongoing professional development also allows our staff to enhance their knowledge and continue to provide excellent and convenient health care to our patients. Our franchise training and support is truly turnkey.
Quality of Patient Care
At AFC, our quality of patient care is directly related to the support we offer our franchise owners. We believe that utilizing the latest technology will increase the quality of care our patients receive.
Because of this, we regularly conduct research and development so that our franchisees have access to the latest in medical technologies.
This includes our Healthcare Center Management.
- EMR Software System
- A high-tech, customized EMR software system which helps manage all aspects of the business, including patient intake, scheduling, and integrated payroll processing.
- Regional Team Support
- This includes phone support and on-site visits to ensure our franchisees are getting the most from their investment.
- Corporate Intranet
- This allows owners access to a comprehensive private intranet site containing management, marketing, and operational resources with nearly all operational information they will need 24/7.
- Billing Services
- Our billing services are provided by approved vendors and make insurance collections simple and straightforward.
Health information technology is necessary for the success of patient treatment. Without solid systems in place, clinics won’t operate smoothly.
In addition to information technology, we also provide patients with services that are uncommon at other urgent care centers. These services include on-site lab testing, digital X-rays, and telemedicine. Our urgent care center services are comprehensive because we see advances in the industry and make a conscious effort to adapt to our changing environment.
Advantages of Our Urgent Care Franchise Opportunity
Our urgent care franchise opportunity provides franchisees with a number of different advantages. Not only do we offer single or multi-territory franchise opportunities, but we also have an established, proven business model and over 40 years of industry experience.
Our implementation and operating processes are efficient, and we are very serious when it comes to our marketing efforts.
Our franchisees are also granted access to our national account programs and partners that assist them in running the business, and we use industry-leading benchmarks and scorecards to track our franchisees’ success in order for our support team to monitor important objectives and suggest adjustments if needed!
One reason a multi-unit franchise can grant our franchisees an advantage is that it amplifies their financial rewards when they fully enter an entire metropolitan area.
Operating multiple AFC clinics gives franchisees the ability to provide affordable, accessible urgent care services to an even wider client base.
Not only is this beneficial to the community, but it is also great for anyone who is looking to help others while also maximizing the potential for profit in the healthcare franchise industry.
Marketing and Recruitment Support
Our marketing and recruitment support is in place to help our franchisees with four overarching essential business aspects. This includes assistance with licensing and credentialing in their specific state, professional staffing and physician recruiting services within each clinic location, brand and market advertising, and marketing materials and recommendations.
Marketing materials for our healthcare franchises consist of brochures, pre-approved ads, artwork for direct mail, radio scripts, etc.
We know that marketing to your local community is vital, so we make sure that our franchisees have everything they need to achieve a thriving urgent care clinic. To learn more about how we support our franchisees at AFC, reach out to us today.