Anyone who is in business can tell you that one of the most important tasks you’ll have as a business owner is to market yourself — because, after all, getting the word out is crucial to growth. When it comes to marketing your healthcare clinic with American Family Care (AFC), the good news is, you can count on our national marketing strategies and our broadly recognized brand name to help you in that effort. Still, it’ll be incumbent upon you to handle a lot of the marketing of your healthcare clinic, and here, we’ll look at three effective and affordable ways to do so.
Become Active in Your Chamber of Commerce
Your local Chamber of Commerce is one of the best resources for marketing your healthcare clinic. Because of the many opportunities they provide to meet new faces, chat with community members, and converse with other business owners, Chambers are a great place to network. Meeting members of your community, sharing stories and experiences with them, and letting them know you’re there to provide your valuable suite of healthcare services goes a long way toward growing your clinic. Chambers also frequently offer members chances to participate in discounted marketing initiatives, making your membership an even smarter move.
Focus on Patient Care
Perhaps no other industry relies more heavily on the consumer experience than the healthcare industry. In fact, it’s the disenchantment that many people feel toward it that drives them to seek out the expert care of AFC physicians and care providers. Communities are tired of relying on overcrowded emergency rooms and are looking for affordable, high-quality, and convenient alternatives. Your AFC urgent care clinic will be just that!
That’s why it’s vital that you focus on the patient experience because when you do, it sends a powerful message to your community about your capabilities and your commitment to providing the best possible care. And that will go a very long way toward growing your franchise!
Use Social Media Every Day
Most of us are very familiar with social media platforms like Facebook, Instagram, and Twitter; they’re excellent tools for reaching your best customers and telling them more about who you are and what you have to offer your community. You can use social media to share important medical updates, announce staff hires, and remind your community of the services you provide. These accounts are free to set up and have the potential to reach millions of people, so it makes a lot of good sense to harness the power of social media as a way of marketing your healthcare clinic. If you don’t have the time to manage these platforms yourself, consider hiring someone who does. It will be well worth the investment.
When it comes to marketing your healthcare clinic with AFC, we’re here to help! Reach out today to find out more about how we do that!
