No matter what type of industry you’re in, great customer service is an absolute necessity. Your customer service is what your customers remember—and that can be good and bad.
That’s why our team at American Family Care wants to share some insight into building a strong customer service foundation.
Customer Service Is Important
If you want your business to thrive, you need to have exceptional customer service in place. Your urgent care center is not the only one out there for customers to go to, so why should they always choose yours?
When you are able to generate great customer satisfaction, you are more likely to experience repeat customers. Therefore, it is important for your business as a whole to make providing optimal customer service a priority.
Let’s take a look at some ways you can provide excellent customer service through your franchise:
Customer Service Starts With Training
This is a case where you want to be proactive instead of reactive.
Don’t wait until it is too late to properly train your staff on how to provide excellent customer service. Make it a part of any new employee’s initial training so that it is shown to be a priority from day one.
But don’t stop training once a new hire is onboarded. There are always opportunities for improvement, so regularly work on ways you can make your franchise’s customer service even better and more seamless for customers.
It Is All About the Big A—Attitude
Yes, there are days that are tougher than others, but you cannot let your customers see your mood. You still need to put your best foot forward, regardless of what’s going on behind the scenes.
Even if it is obvious the customer woke up on the wrong side of the bed, you and your employees need to be the best you can be with friendly customer service—even possibly going a little above and beyond to help.
When investing in urgent care, customers are coming to you when they are not feeling their best or they’re in pain, so it is especially important to exhibit kindness and empathy at every turn.
Ask for Customer Feedback
How are you going to know how your business is performing in customer service if you don’t receive feedback on what you are doing well and what can be improved upon?
Whether through an online survey or a questionnaire at the end of the visit, try to obtain as much customer feedback as possible in order to improve upon your customer service.
But here’s the important part—don’t just ask for feedback. Thoughtfully consider what your customers are sharing with you and use that information to get better.
Are you ready to take a chance with American Family Care franchising? Contact our team today to learn how we can get started working together and improving the health of your community!